1. Fund/Platform Name:
Percent 

2. Date Invested:
Various, starting in 2024 to present

3. Asset Class:
Merchant Cash Advances, SMB Financing

4. Projected Holding Period, IRR, Equity Multiple or ROI:
6 to 9 months – Current Portfolio Weighted Average Coupon Rate: 14.30%

5. Communication Methods Used:
All the above (Quarterly Reports, Monthly Reports, Podcast, Website Portal)

6. Effectiveness of Communication – ★★★★★ (5 Stars)
Communication has been timely, transparent, and informative. Regular reports provide clear details on portfolio performance, risk, and cash flow, with just the right level of detail to stay informed without being overwhelming.

7. Tax Reporting – ★★★★☆ (4 Stars)
Tax reporting has been consistent and mostly on time, though some documents may arrive close to filing deadlines, requiring attention to timing.

8. Investment Plan Execution – ★★★★☆ (4 Stars)
Investment performance has largely met expectations. Returns have closely aligned with projections, and the platform has effectively managed deal flow and execution across multiple short-term offerings.

9. Holding Period Execution – ★★★★☆ (4 Stars)
Holding periods have generally been executed as described, with slight timing variations that had minimal impact on overall returns or reinvestment opportunities.

10. Return on Investment – ★★★★☆ (4 Stars)
Returns have been in line with expectations, delivering solid income across the portfolio. While this asset class carries inherent risk, the actual results have aligned with initial projections to date.

Keep Reading here for relevant information that was not covered above that would help create transparency

For nearly a year, I’ve been investing through Percent, an online platform that streamlines access to asset-based lending and factoring deals. What makes Percent stand out is its ability to simplify complex, competitive alternative investments.

My investments on Percent have included secured corporate term loans (small business lending) and structured notes backed by cash flows from receivables, loans, or contracts. These deals span financing for small and medium-sized businesses, consumer loans (including "Buy Now, Pay Later"), and even litigation finance. Percent also offers Limited Partner (LP) interests in private funds, though I haven’t invested in those.

I tend to focus on deals underwritten directly by Percent, as I see strong alignment with the platform’s interests. Investment terms range from four months to three years, offering flexibility across short- and medium-term horizons.

Interest rates on the platform are set through a bidding process, usually between 11% and the high teens. In oversubscribed deals, lower-rate bids are prioritized; higher bids may be prorated or excluded. In my experience, I’ve only had a partial allocation once, even with mid-range bids.

One of the biggest advantages is the monthly interest payments, which allow for frequent reinvestment. Minimum investments start as low as $500, which makes compounding easier over time. While these high rates come with elevated risk, Percent is transparent—its underwriting arm has completed over 700 deals totaling more than $1 billion, with a default rate of 1.61% and a charge-off rate of 0.68%.

The investor dashboard is easy to navigate, with clear visibility into returns, remaining terms, cash balances, default rates, and tax documents. The only minor downside is the wallet system for funding investments. Initial funding can take 3–4 business days, though subsequent transfers usually take 24–48 hours, with faster options via wire transfer.

Overall, I’ve found Percent to offer strong transparency, consistent deal flow, and an efficient platform for investing in secured lending strategies.